Based in the U.S. with over 25 years of International Restaurant & Bar Experience. Creating and developing restaurants to succeed and grow in profitability.
Your Concept
Welcome to all the great things your restaurant concept can achieve!
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Are you involved in a rather New Concept that you would like to grow and open more outlets, or an Existing Concept that's been around for a while and needs improvement and/or modification?
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Clayton is here to help!
Your Story
Where did your concept idea originate? “The Story” of the business is often the foundation of the concept and can help you develop, grow, or modify your business. If you don’t have a story, Clayton can help you develop one to engage your customers and guests.
The more depth, detail, and nuance you have in your story, the better. The Story makes significant human attachments and memories that build regular and loyal customers.
Menu & Product Content
Are you an American Steakhouse, a tasty Burger Joint, or only selling Vegetarian & Healthy food? Are you the best Japanese Sushi Bar or are you focused on Crispy Fried Chicken? Are you a Thai or Chinese restaurant or do you serve the best Mexican, Brazilian, Spanish, or German food?
It is critical for you to understand and develop your product range, diversity, and simplicity to understand what you are selling. If you are not selling something unique or special, then you must ask yourself why anyone will spend time or money at your place(s).
Some concepts sell more than just food and beverage with a retail component. This is something that Clayton can help you explore.
Selling too many items, styles, and dishes have brought down many restaurants over the years and Clayton can work with you on developing your complete menu content with the focus on your concept being successful.
Of course, the design, size, look, and feel of the menu is important, but this "development stage" is just about the basic content of the menu. Clayton will work with a more graphic approach once all the content is agreed upon and well in-line for the concept.
Concept Development
If you are involved in a rather new Restaurant & Bar concept that is working well and you desire to grow your business and open more outlets nearby or within another neighborhood or city, Clayton would love to work with you towards greater development and expansion.
If your existing concept simply needs improvement to make it more successful and profitable, he has the creativity and experience to modify and work with you for success.
Fit-Out & Renovation
It is very important to get the interior design and layout perfect for the flow and type of restaurant or bar you are developing. Once the design is done, the concept needs to become a reality. Clayton can help you bring it to life from sourcing to build-out and then opening for business.
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Clayton has worked with some of the best, affordable, and even creative interior designers and contractors around the world and can connect you with the most appropriate team for your concept, brand, and budget.